In the Digital Photography unit at Macleay College, we were assigned a task to choose a business we've got a connection with and create an ad using a visual metaphor. The business I chose was "PBL" which is the Norwegian National Kindergarten Association.

 

They work closely with private kindergartens around the country and portray that a kindergarten is more than just a daycare where you drop your kids off and pick them up later on. They spend the whole day there, so it's important to choose the right kindergarten. That's why I chose the metaphor "It's their whole world" as the world is quite small for children. The two formats are an A4 poster and an online banner ad.